Art, you're so hipster it's impossible to explain the logic behind it to you...
If you're gonna call me out on something, at least back up your argument.
It's quite simple, we're talking about a burger. To make the claim it takes sophistication is just asinine. You can more or less throw ***that taste good on a burger and it'll taste good. I really don't have to make an argument because you're just just going to come back with some ":oh blah blah blah main stream" argument like you have been. You're a hipster, end of story.
That's been my entire point.
That and the word "Artisan" on something as simple as a burger is dumb.