Kraken Clubs are 40% off ...in the SE store. :)
https://na.store.square-enix-games.com/final-fantasy-xi-plush---kraken-club
Bummer that people who bought it as pre-order paid $69.99 and now it's on mark-down to $40.79.
It's not even technically on-sale, it's just been marked down. It's still a great / sturdy plushy to own. Definitely recommend it!