There's a sleep foundation... Why? What's next a bathing foundation?
Well it looks like a place to inform people about and help with sleeping. Since sleeping is a huge part of the normal human it's not a bad idea to study or learn about it.
Can you imagine what the first few people who fell asleep thought?
Guy 1: I don't know whats wrong ... I feel so .... Zzz
Guy 2 sees guy 1 pass out.
Guy 2: Oh my god! He died!
Guy 1 starts snoring.
Guy 2: Now he is being possessed by demons?!