Smaller lesser known companies take risks, some do well and become known while most fall.
Demon's Souls for instance was a risk from their previous titles, Dark Souls not so much because they knew that there would be people who would buy it on xbox.
Now they want to grow, so they are making Dark Souls II more accessible and approachable to new players. This has already made fans of the series lose trust in From Software, even though it's a year from release still.
I get where quiz is coming from, money ruins what games could have been, and at the same time it funds the games development and future games to come. I'd love for companies to focus on making good games, but they are companies and need to fight to survive and that might end up pushing away some of the fans that were loyal to you in hopes that you earn 2-3 people for every person you lost.