
Pepsi > Coke
Coke aims for the first taste and "Ooooooooh wow this is good lol" kind of appeal.
Pepsi aims for the relaxation aspect of drinking soda. The soda isn't as flavor blasted as it is something you can drink and fall in love with if you have the patience for it.
Additionally, the extreme first flavor of Coke's products goes really bad with a lot of meals, ESPECIALLY anything spicy. (buffalo wings / general tso's chicken) + coke = shitstorm.
You can't deny this. Just buy some Pepsi and Coke from the store one day, Mug and Barq's the next, etc. and try to ABX them and note the higher quality offered by Pepsi as, rather than marketed to casualfags, it is marketed to those who really enjoy the best in life.