Well, I never said she was ugly. Just that her "leaked" sex tape was.
You're absolutely right about marketing though.
It's a marketing ploy that experts use. Insults and derogatory comments can become fodder for positive image branding.
She does have 2 or 3 shows, at least one of which seems to be entertaining, though she doesn't really do anything that is remotely entertaining, other than being eye candy (which still up for debate by some people)
I think her family was steeped in a lot of big business, primarily her father's business, so much so, that she knew who to hire (good business decisions), or had someone advise her on such matters, which is also good business sense, since she's essentially become a brand name.